Objectives
Boost public engagement and awareness of environmental research by simplifying complex scientific concepts through an interactive, immersive experience — encouraging broader conversations about the challenges a nation faces.
Insight
People find hard science intellectually overwhelming, and that tends to stop them engaging with the work being done behind it.
The Idea
“The Infinity Swing.”
A giant swing that harnesses the energy needed to create an immersive sound and light experience — a unique experience for every swinger.
The Approach
Concept, design, the interactive system and the physical build brought together as one installation — engineered to run in public, unattended, and to make a research story impossible to walk past.
